3/4 cup paprika
1/4 cup ground black pepper
1/4 cup salt
1/4 cup dark brown sugar
2 tablespoons garlic powder
2 tablespoons onion powder
1 tablespoon cayenne
1 tablespoon minced dried orange zest
10 to 12 juniper berries, crushed in
    a mortar and pestle or spice mill
1/2 teaspoon ground cloves

Mix the spices thoroughly in a bowl. Store the rub in a tightly-sealed jar in the refrigerator. It keeps indefinitely but loses potency over time.